Hooray Hoop

Hooray Hoop Embroidery Shop

🌸 Gifts-Supplies-Workshops 🌸

Located on our lively Pakington Street, Geelong west, a lovely place where you can meet the maker! See and Shop all my finished embroidery art, all DIY kits, and handmade gifts. Get the DMC threads, Fabric and other supplies for your embroidery project. Come in to discuss and place an order for your personalised item/ garment. Fully learn with me at my embroidery workshops.

Shop address

4/111 Pakington Street Geelong West VIC 3218

Shop hours

Tuesday to Saturday: 9.30am to 4.30pm

Sunday: 9.30am to 3pm

Monday: Closed

🌸 Holiday notice 🌸

Jo will be away in June for a few weeks.

Shop and Online orders will be closed from Saturday 4th to Monday 20th June 2022

Back on Tuesday 21st June 2022

Maps were disabled by the visitor on this site. Click to open the map in a new window.

Shop front

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Buy Now

Buy finished embroidery arts

and DIY kits

Workshops

…It’s more than stitching, it’s the way of living…
Join me in my slow, resilience, sustainable & fun way of living with embroidery!

Stockists

Pop in to see my work and support our community

20200422_140304

Meet Jo!

Jo is the creative behind Hooray Hoop.

She designs and hand crafts each piece individual.

What’s New in the Shop

Follow more of Jo’s journey on Instagram

💝 Craft people are Kind people

This is Lola 🥰

A few years back, Lola was my student at my early classes at @nationalwoolmuseum 😍 Like most of us, she loves it so much and she dig deep down on this journey.

Until she found her own part and launched @cucire_threads 🤩 you may have seen and read about her story in @gtmagazine in the last couple of weeks!

So, with her chain stitch embroidery machine Lola doesn’t need this hand stitch equipment anymore. She brought them to my shop for me to share with you all 🙏

We will use these treasures in our Hooray Hoop stitch club next month on Thursday 23rd of June…have you booked your seat yet? and of course, in the other workshops that we have as well. Simply click link in bio to see what available ❤️

Or if you are thinking about joining the 𝘚𝘶𝘯𝘧𝘭𝘰𝘸𝘦𝘳𝘴 𝘊𝘳𝘰𝘴𝘴 𝘚𝘵𝘪𝘵𝘤𝘩 𝘗𝘢𝘵𝘵𝘦𝘳𝘯 𝘧𝘰𝘳 𝘜𝘬𝘳𝘢𝘪𝘯𝘦 on my previous post, you will save a few dollars with these beautiful threads. We are HAPPY to give them to you for FREE!
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#ItsOurBackyardGeelong #EmbroideryCommunity
#GeelongEmbroideryShop #HoorayHoop #HoorayHoopEmbroideryShop #HoorayHoopEmbroidery #Embroidery #EmbroideryWorkshops #Slow #Resilience #Sustainable #Geelong #Geelongsmallbusiness

🌻Sunflowers Cross Stitch Pattern for Ukraine S

🌻Sunflowers Cross Stitch Pattern for Ukraine

Some of you may have seen the article on @abcaustralia about the 𝙂𝙞𝙖𝙣𝙩 𝙨𝙪𝙣𝙛𝙡𝙤𝙬𝙚𝙧 𝙦𝙪𝙞𝙡𝙩 𝙙𝙚𝙨𝙩𝙞𝙣𝙚𝙙 𝙛𝙤𝙧 𝙗𝙤𝙢𝙗𝙚𝙙 𝙗𝙪𝙞𝙡𝙙𝙞𝙣𝙜𝙨, 𝙢𝙪𝙙𝙙𝙮 𝙜𝙧𝙖𝙫𝙚𝙮𝙖𝙧𝙙𝙨 𝙤𝙛 𝙐𝙠𝙧𝙖𝙞𝙣𝙚

Well, I didn’t see it until my lovely client shared it with me yesterday morning. Thank you so much again, Louise 🥰

Louise has done cross stitch before but like everyone out there, life got busy and she hasn’t got a chance to work on her hand stitch for over 20 years!

Until she saw this article, she wanted to do something to help those poor people (Louise has also applied for the refugees to stay at her house, the application is
now in the process)

𝘓𝘪𝘬𝘦 𝘵𝘩𝘦 𝘧𝘢𝘮𝘰𝘶𝘴 𝘢𝘳𝘵𝘪𝘴𝘵 𝘊𝘩𝘳𝘪𝘴𝘵𝘰, 𝘸𝘩𝘰 𝘸𝘳𝘢𝘱𝘱𝘦𝘥 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥'𝘴 𝘮𝘰𝘴𝘵 𝘪𝘤𝘰𝘯𝘪𝘤 𝘭𝘢𝘯𝘥𝘮𝘢𝘳𝘬𝘴 𝘪𝘯 𝘴𝘪𝘭𝘬, 𝘢𝘯 𝘈𝘶𝘴𝘵𝘳𝘢𝘭𝘪𝘢𝘯 𝘢𝘳𝘵𝘪𝘴𝘵 𝘸𝘢𝘯𝘵𝘴 𝘵𝘰 𝘸𝘳𝘢𝘱 𝘵𝘩𝘦 𝘣𝘰𝘮𝘣𝘦𝘥 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨𝘴 𝘢𝘯𝘥 𝘮𝘶𝘥𝘥𝘺 𝘨𝘳𝘢𝘷𝘦𝘺𝘢𝘳𝘥𝘴 𝘰𝘧 𝘜𝘬𝘳𝘢𝘪𝘯𝘦 𝘪𝘯 𝘧𝘢𝘣𝘳𝘪𝘤. 𝘉𝘶𝘵 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢𝘯𝘺 𝘧𝘢𝘣𝘳𝘪𝘤. 𝘐𝘵 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘢 𝘲𝘶𝘪𝘭𝘵 𝘰𝘧 𝘴𝘶𝘯𝘧𝘭𝘰𝘸𝘦𝘳 𝘱𝘢𝘵𝘤𝘩𝘦𝘴.

𝘏𝘰𝘸 𝘸𝘪𝘭𝘭 𝘪𝘵 𝘢𝘭𝘭 𝘤𝘰𝘮𝘦 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳? 𝘔𝘤𝘓𝘢𝘶𝘨𝘩𝘭𝘪𝘯 𝘢𝘯𝘥 𝘩𝘦𝘳 𝘵𝘦𝘢𝘮 𝘢𝘳𝘦 𝘢𝘴𝘴𝘦𝘮𝘣𝘭𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘢𝘵𝘤𝘩𝘦𝘴 𝘪𝘯 𝘴𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘵𝘳𝘢𝘷𝘦𝘭 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘦𝘢𝘴𝘪𝘦𝘳.

𝘚𝘩𝘦 𝘩𝘰𝘱𝘦𝘴 𝘵𝘰 𝘨𝘦𝘵 𝘪𝘵 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘸𝘢𝘳-𝘵𝘰𝘳𝘯 𝘤𝘰𝘶𝘯𝘵𝘳𝘺 𝘣𝘺 𝘪𝘵𝘴 𝘐𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘤𝘦 𝘋𝘢𝘺 𝘰𝘯 𝘈𝘶𝘨𝘶𝘴𝘵 24.

Read more of this amazing project on ABC > https://www.abc.net.au/news/2022-05-17/artist-scone-cwa-make-giant-sunflower-quilt-for-ukraine/101069996

Louise has found this pretty Sunflowers pattern on DMC. It is free to download. For those who are not a big fan of downloading things on the computer or mobile phone, please leave your comment or DM me with your email address. I will forward the pattern to you.

We have all supplies available for this pattern at the shop too. For only $23 you will get everything you need for this project 💛

#StandForUkraine #EmbroideryCommunity
#GeelongEmbroideryShop #HoorayHoopEmbroideryShop

🔆 ꪀׁׅꫀׁׅܻᨰׁׅ ᨰׁׅꫀׁׅܻꫀׁ

🔆 ꪀׁׅꫀׁׅܻᨰׁׅ ᨰׁׅꫀׁׅܻꫀׁׅܻƙׁׅ֑ ꪀׁׅꫀׁׅܻᨰׁׅ ƙׁׅ֑ꪱׁׅtׁׅ꯱ׁׅ֒ 🔆

Working hard behind the scenes to roll theses out soon!

4 patterns ❤️ 3 colours 🤩 I am sure you will have a lot of fun with them as I am right now...because if it's not fun, why bother? 😉

Just need to finish all the close ups, add some buttons and get the photos done...will be out on the shelf and online by Thursday morning 🙌🏻
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#ItsOurBackyardGeelong #EmbroideryCommunity
#GeelongEmbroideryShop #HoorayHoop #HoorayHoopEmbroideryShop #HoorayHoopEmbroidery #Embroidery #Embroiderysupplies #Craftsupplies #SashikoSupplies #CrossstitchSupplies #DMCstockist #CottageGardenThreadsStockist #EmbroideryWorkshops #Slow #Resilience #Sustainable #Geelong #Geelongsmallbusiness #MadeInGeelong #SashikoGeelong #Sashiko #Sashikolove

🧡 This is Clair’s works 💚 Clair is my cli

🧡 This is Clair’s works 💚

Clair is my client, we met through one of my custom pieces that her mother ordered for her as a Christmas gift last year. She obviously loved it, so she came back and continued with a few of my DIY kits 🥰

Early on this month Clair got an idea to create something very special for her mother and her aunty.

🏡 Their beloved homes!

We discussed through the few photos, I sketched the layout, transferred and painted with the watercolour. Clair done all of the stitches ❤️

Zoom in and have a look closer to those tiny French knots! She mixed 3 strands of the 2 different DMC threads. How amazing they turned out!!

This kind of feeling is the reason that keep me going. To share and see our community enjoy their progressions through the stitches 💝

Later on today, I will have 5 ladies joining me in the Australian Natives Watercolour and Embroidery workshops. I can’t wait to share my crazy ideas with them! 🤩

Have a thought about joining my ride for a little while now? What holds you back? Hit link in bio and check out our upcoming workshops 🙌🏻

#ItsOurBackyardGeelong #EmbroideryCommunity
#GeelongEmbroideryShop #HoorayHoop #HoorayHoopEmbroideryShop #HoorayHoopEmbroidery #Embroidery #Embroiderysupplies #Craftsupplies #SashikoSupplies #CrossstitchSupplies #DMCstockist #CottageGardenThreadsStockist #EmbroideryWorkshops #Slow #Resilience #Sustainable #Geelong #Geelongsmallbusiness #MadeInGeelong

I am feeling so grateful that my little craft spac

I am feeling so grateful that my little craft space has made it to 𝙏𝙝𝙞𝙨 𝙬𝙚𝙚𝙠’𝙨 𝙎𝙥𝙤𝙩𝙡𝙞𝙜𝙝𝙩 𝙤𝙣 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 of our City of Greater Geelong via Facebook page Eco Dev Geelong 😊⬇

This week’s Spotlight on Business is @hoorayhoop Geelong’s only hand-embroidery shop, Hooray Hoop offers a wide selection of inspiring modern patterns, DIY kits, supplies and workshops.

Founder, Jo Cashmore is a self-taught artist who has lived in Geelong for over a decade. Embroidery for Jo was a hobby at first before it developed into a side-hustle business for several years (working full-time and running a market on the weekend) and then finally into Hooray Hoop which Jo opened in October 2020.

For Jo, embroidery isn’t just a useful skill to create something pretty. Jo sees it as a fantastic tool to spend quality time with oneself and for that reason, she loves to share the enjoyment of embroidery with the community.

By providing a creative and safe space where the journey of stitcheries can be shared, Hooray Hoop fulfills its mission of helping local crafters feed their love and joy of making art with fabric and thread.

Browse and shop finished embroidery art; start your embroidery journey with a DIY kit; select the perfect DMC threads, fabric and other supplies for your embroidery project; discuss and place a special order; learn the craft at an embroidery workshop.

‘Lovely shop and great customer service. I had some questions about a stitch and the owner sat down and showed me how to do it. She creates YouTube videos to go along with the embroidery hoops and it’s really easy for a beginner to get started’. – Emily via Google Reviews

It’s Our Backyard Geelong! Let’s all think, shop and support local first. #itsourbackyardgeelong

Special Thanks to
🌸 Shannan and Susie of @cityofgreatergeelong

📸 by Pam Hutchinson @pamhutchinsonphoto

#GeelongEmbroideryShop #EcoDevGeelong
#HoorayHoop #HoorayHoopEmbroideryShop #HoorayHoopEmbroidery #Embroidery #Embroiderysupplies #Craftsupplies #SashikoSupplies #CrossstitchSupplies #DMCstockist #CottageGardenThreadsStockist #EmbroideryWorkshops #Slow #Resilience #Sustainable #Geelong #Geelongsmallbusiness #MadeInGeelong

🔥 Our popular LINENs are now back in stock 🔥

🔥 Our popular LINENs are now back in stock 🔥

245 gsm >>1.5m wide<<
🔆 Flax
🔆 White
🔆 Black

Available in pre-cut
🔆 1 meter $38
🔆 50cm $20
🔆 a bundle of 3 colours x50cm $55

Australia Wide Shipping, simply click link in bio

#linen #purelinen #linenembroidery
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#hoorayhoop #hoorayhoopembroideryshop #hoorayhoopembroidery #embroidery #handmade #stitching #embroideryinstaguild #embroiderysupplies #craftsupplies #sashikosupplies #crossstitchsupplies #embroiderybookssupplies #dmcstockist #cottagegardenstockist #embroideryworkshops #embroideryclasses #hobby #crafthobby #slow #resilience #sustainable #funstitching #geelong #geelongsmallbusiness #smallbusinessgeelong #smallbusinessaustralia

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